About us

We are passionate about sharing the beauty and complexity of perfumes, colognes and all things scent. We understand that choosing the right scent can feel overwhelming, which is why we've created a space where education comes first.

Our content is designed to demystify the world of fragrance, empowering you with the knowledge to confidently navigate this sensory experience.

To empower individuals to enhance their lives through the transformative power of scent, perfumes and fragrances.
Offering expert fragrance education, curation of exceptional products, and personalized guidance.

Core Values

Using the power of SCENT to define the core of what we do

Self-expression:

Discover the fragrance that speaks to your soul. Let your unique personality shine through with a scent that perfectly complements your individual style and identity.

Curated collection:

Experience the finest fragrances from around the world. Our carefully selected collection features only the highest quality products from renowned brands, ensuring that you have access to the most exquisite scents available. ( coming soon)

Expertise:

Unleash the power of scent. Our team of fragrance experts is dedicated to providing you with the knowledge and guidance you need to make informed choices and fully appreciate the art of perfumery.

Noble Notes:

Indulge in fragrances that are both beautiful and sustainable. Our scents are crafted with the finest ingredients, ensuring a luxurious and harmonious experience.

Transformational:

Transformation and Inspiration: Elevate your everyday life. Discover the transformative power of fragrance and experience a newfound sense of well-being, confidence, and inspiration.

Our team who make this possible

With every article, guide, and resource, our team is focused on delivering trusted, expert-backed information that empowers you to explore and understand fragrance in a whole new way. We are here to support your fragrance journey, from learning the basics to deepening your expertise.

Oana Tudoran
Olefactory expert and senior researcher

Oana Tudoran is the creative director of Accidental Perfumes, an artistic exploration through scent and literature.

A published author and interdisciplinary artist, she navigates the space between olfaction, poetry and performance in her work, and is in the process of launching her eponymous perfume brand.

She collaborates with perfume brands on a regular basis, helping them weave scent stories into their olfactory creations.

Deepinder Kaur
Senior Writer and researcher

Bringing over ten years of experience in the luxury sector, Deepinder Kaur skillfully craftscontent that reflects the sophistication of high-end brands. Her extensive understanding ofhospitality and lifestyle fuels her ability to create narratives that resonate and captivate.

At ShiningScent, Deepinder creates content that helps users easily find the right information,working alongside a team of expert researchers and perfume enthusiasts. This collaborativeeffort ensures the content is clear, accessible, and genuinely valuable for those navigatingreturn policies across different stores and regions.

Deepinder was honoured as a Leading Woman in Digital in Dubai, a prestigious recognition ofher innovative work in the digital marketing space. She is also certified in HubSpot ContentMarketing, further reinforcing her ability to create and execute strategic content that drives results.

Beyond her professional endeavours, Deepinder has a deep passion for traveling, reading, and appreciating the art of perfumery. Her collection features beloved fragrances such as ChanelNo. 5, Tom Ford Black Orchid, and Dior J'adore, reflecting her admiration for the elegance and luxury of classic scents.

Kunaal Bakrania
CEO & Director

A creative professional with a strong foundation in graphic design and a deep passion for the world of fragrances. Drawing on my creative expertise, I aim to build a unique educational platform focused on the art and science of perfumes, fragrances, and scents.

My vision is to help people discover, understand, and appreciate the complexities of scent selection, fragrance composition, and the stories behind iconic perfumes, while fostering a community of fragrance enthusiasts eager to explore this sensory experience.